Everyone Builds Databases. We Build Relationships.

Svaka interakcija s vašim kupcima – bilo online, u trgovini, putem aplikacija ili e-mailova – priča svoju priču. No, koliko pažljivo slušate? U SPAR-u Slovenija rast ne pokreću samo (prvostrani) podaci – već ljudi. Umjesto da dragocjeni uvidi u kupce ostanu zarobljeni u izoliranim silosima, mi smo ponašanja pretvorili u povezanost, stvarajući iskrena, personalizirana iskustva koja duboko odjekuju kod kupaca.
Pridružite se Žigi Komacu, CRO-u u iPROM Ad-Techu, i Alešu Popiču, voditelju marketinških komunikacija u SPAR-u Slovenija, dok otkrivaju kako vaš brend – neovisno o industriji – može iskoristiti podatke o ponašanju za izgradnju dubljih odnosa. Naučite kako transformirati statične podatke u dinamična korisnička putovanja koja kontinuirano donose vrijednost, grade lojalnost i podižu vaš brend na višu razinu.

Every interaction with your customers, whether online, in-store, through apps, or emails, tells a story. But how closely are you listening? At SPAR Slovenia, it’s not just (first-party) data that drives growth – it’s people. Instead of letting valuable insights into customers languish in isolated silos, we've transformed behaviour into bonds, creating genuine, personalized experiences that resonate deeply with customers. Join Žiga Komac, CRO at iPROM Ad-Tech, and Aleš Popič, Head of Marketing Communications at SPAR Slovenia, as they unveil how your brand, no matter the industry, can leverage behavioural data to cultivate deeper relationships. Learn to transform static data into dynamic customer journeys that continuously deliver value, drive loyalty, and elevate your brand.