Vox populi: The REAL truth on AI in ad agencies by IAB Croatia

Think you know AI in advertising? Think again. IAB Croatia is done with the guessing game, so they’ve gathered some of the brightest minds from top agencies to separate fact from fiction.

Is AI more trouble than it’s worth, or is it truly revolutionizing the industry? How many jobs has it actually taken over, and where is it really being used — copywriting, design, strategy, media buying, public relations? Are clients panicking and banning it across the board? This session will dive deep into these questions, explore the legal complexities, and uncover what’s really happening in advertising beyond the hype. What keeps the pros up at night, and where will the industry be in just five years? This interactive session, hosted by IAB Croatia, will bring you into the conversation. You’ll have the chance to weigh in using FUCK or LOVE cards — showing exactly what you think.


Moderator: Dunja Ivana Ballon, Director, IAB Croatia, HURA & Dani komunikacija