Irena Miličević Vukoja

Magistrica ekonomije sa više od 18 godina iskustva u marketingu i komunikacijama. Svoju karijeru započela sam kao pripravnik u Konzum d.o.o. Sarajevo, u sklopu Agrokor grupe, a dalji tok rekli bi bio je by the book, od pozicije pripravnice do rukovoditeljice pa na kraju direktorice marketinga unutar iste kompanije. Nakon diplome magistrice na IEDC-Bled poslovne škole za management odlučila sam proširiti svoje horizonte u smjeru poslovne komunikacije i psihologije kako kroz NLP tako kroz različite edukacije – formalno i neformalno obrazovanje. Nakon 15 godina korporativne karijere odlučila sam napraviti poslovni iskorak i otići u samostalne poduzetničke vode. Postala sam osnivačica i direktorica kreativne kompanije Prefix čiji cilj je ponuditi tržištu malo drugačije projekte i drugačiji pristup kreativnom i strateškom poslovanju kroz prizmu consultinga, PR i kreative ali i donoseći neke nove globalne trendove kao što su Employer branding te Employee advocacy te jedan novi projekat a to je WOMAN.COMM Club jedini regionalni klub žena u komunikacijskoj industriji koji za cilj ima da promovira i unapređuje te ujedinjuje žene u komunikacijskoj, medijskoj i marketing industriji. U sklopu aktivnosti cluba osim edukativnih radionica, sportiskih aktivnosti i druženja jedan od najznačajnijih aktivnosti su WOMAN.COMM KONFERENCIJA-SNAGA KOMUNIKACIJE te WOMAN.COMM OF THE YEAR strukovna regionalna nagrada za žene u komunikacijskoj industriji. A od 2023. Preuzela sam i organizaciju i vlasništvo No limit BH advertising festivala. A jedan od meni osobno najdražih aktivnosti je suradnja u sklopu CSR kampanje/incijative sa agencijom HEARTH Trgni se za ravnopravnost- BH Velikanke sa ciljem dizanja svijesti o bitnom životnom i povijesnom značaju žena u BiH. U proteklom periodu bila sam govornica na više regionalnih i domaćih konferencija te članica žirija HUOJ natjecanja THE Award, te je članica i IPRA. Cilj ali i moto svih aktivnosti jeste da osvjestimo bitnost i snagu komunikacijske industrije da učinimo društvo dobrim. // Master of Economics with more than 18 years of experience in marketing and communications. I began my career as a trainee at Konzum d.o.o. Sarajevo, part of the Agrokor Group. From there, my career path could be described as “by the book” — progressing from trainee to manager and eventually becoming Marketing Director within the same company. After completing my Master’s degree at the IEDC-Bled School of Management, I decided to broaden my horizons in the direction of business communication and psychology, through NLP as well as various formal and informal educational programs. After 15 years in a corporate career, I decided to take a professional leap into independent entrepreneurial waters. I became the founder and director of the creative company Prefix, with the aim of offering the market innovative projects and a different approach to creative and strategic business through consulting, PR, and creativity, while also bringing new global trends such as employer branding, employee advocacy, and one unique project: WOMAN.COMM Club — the only regional club for women in the communications industry, dedicated to promoting, advancing, and uniting women in communications, media, and marketing. As part of the Club’s activities, in addition to educational workshops, sports activities, and networking, some of the most significant initiatives include the WOMAN.COMM Conference – The Power of Communication and the WOMAN.COMM of the Year, a regional professional award for women in the communications industry. Since 2023, I have also taken over the ownership and organization of the No Limit BH Advertising Festival. One of the activities dearest to me personally is my involvement in the CSR campaign/initiative with the HEARTH agency — Wake Up for Equality – BH Heroines, aimed at raising awareness of the essential life and historical significance of women in Bosnia and Herzegovina. In recent years, I have been a speaker at numerous regional and domestic conferences, a jury member of the HUOJ competition The Award, and I am also a member of IPRA. The goal — and the motto — of all these activities is to raise awareness of the importance and the power of the communications industry to make society better.