Vikend
08:45 - 09:00
FRANCK WELCOME BREAK
09:00 - 09:30
Od liste nadrealista do liste humorista / Content Creators Who Unify the Balkans




09:30 - 09:45
POLI BREAK
09:45 - 10:15
Točka preokreta / Turning Point




10:20 - 11:00
10 godina N1: Važnost i snaga news kanala u vrijeme populizma i lažnih vijesti





11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
Humanizing AI - Bringing Humans and Machines Closer Together

13:35 - 14:15
Format Newsa - kako dalje?





14:15 - 14:30
PODRAVKA DOLCELA SLATKI BREAK
14:30 - 15:00
Surrounded by Idiots - How to understand those who cannot be understood

15:00 - 15:15
COFFEE BREAK
15:15 - 16:00
Bolji život produkcije u regiji


Radni vikend
08:45 - 09:00
FRANCK WELCOME BREAK
09:00 - 09:30
Hoće li AI spasiti vaš web shop?



09:30 - 09:45
POLI BREAK
09:45 - 10:15
Fjaka meets future: Stvaranje jake tech zajednice u Dalmaciji / Fjaka meets future: Creating a strong tech community in Dalmatia

10:20 - 11:00
Tko sve zna vašu lozinku? / Who else knows your password?

11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
Keeping it Human-Centric - AI and XR in Creative & Culture


13:35 - 14:15
TikTok, fenomen ili? / TikTok, a Phenomenon or?




14:15 - 14:30
PODRAVKA DOLCELA SLATKI BREAK
14:30 - 15:00
Maximizing ROI with Marketing Mix Modeling: A Data-Driven Approach


15:00 - 15:15
COFFEE BREAK
15:15 - 16:00
TikTok oglašavanje: Od strategije do realizacije / TikTok Advertising: From Strategy to Execution


Produženi vikend
08:45 - 09:00
FRANCK WELCOME BREAK
09:00 - 09:30
Zašto aplikacija?




09:30 - 09:45
POLI BREAK
09:45 - 10:15
The fundamentals of Programmatic Digital OOH - Everything you wanted to know but were too afraid to ask

10:20 - 11:00
NEWSMAX Balkans TV - Novi medij u komšiluku / NEWSMAX Balkans TV - New media in the neighborhood


11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
GDPR vs. ChatGPT: Privacy Showdown



13:35 - 14:15
Kad si star, a život je pred tobom / When you are old, and life is ahead of you




14:15 - 14:30
PODRAVKA DOLCELA SLATKI BREAK
14:30 - 15:00
Native Best Practice: trendovi i primjeri kampanja u segmentu nativnog oglašavanja / Native Best Practice: Trends and Campaign Examples in the Native Advertising Segment

15:00 - 15:15
COFFEE BREAK
15:15 - 16:00
Marketing in motion - How to make successful campaigns in Slovakia




Pepermint lounge
08:45 - 09:00
FRANCK WELCOME BREAK
09:00 - 09:30
Zašto i kako pričati o temama o kojima ne želimo pričati / Why and How to Talk About Topics We Don't Want to Talk About

09:30 - 09:45
POLI BREAK
09:45 - 10:15
Music Storytelling in Better Call Saul


10:20 - 11:00
Svi smo prolupali / We’ve All Gone Mad






11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
Prodajni orgazam. Kad prodaja postaje bolja od seksa? / Sales orgasm. When does sales become better than sex?



13:35 - 14:15
Buy now, pay how by Gen Z





14:15 - 14:30
PODRAVKA DOLCELA SLATKI BREAK
14:30 - 15:00
Između terena i reflektora: od sporta do showbizza / Between the Court and the Spotlight: From Sports to Showbiz
Aco Petrović

15:00 - 15:15
COFFEE BREAK
15:15 - 16:00
Boks meč: Struja protiv fosila



Make it count Bar
13:00 - 13:30
Farm to table: Povratak tisku kroz nišni target


13:35 - 14:15
Od podataka do odluka: AI revolucija u praćenju medija / From Data to Decisions: The AI Revolution in Media Monitoring


15:15 - 16:00
Empowering HR through the Magic of Stories

16:00 - 17:30
Pub Kviz s Deanom Kotigom - POPUNJENO
22:00 - 02:00
DJ So Chic
HR.Weekend
08:15 - 08:30
Otvorenje
08:30 - 09:00
The Theatre of Leadership

09:00 - 09:30
Home-Work Balance



09:30 - 09:45
COFFEE BREAK BY BILOG
09:45 - 10:15
Razotkrivanje autentičnosti: razgovor u 4 oka / Authenticity: Talk Eye to an Eye


10:20 - 11:00
Back to Average

11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
Imagine all the people... Know your salary!



13:35 - 14:15
AI u regrutaciji i selekciji: Revolucionarna promjena ili loša znanost?


14:15 - 14:30
COFFEE BREAK
14:30 - 15:00
Što uprava zapravo želi od svog HR odjela? / What Does the Board Want From Us?




15:00 - 15:15
COFFEE BREAK
15:15 - 15:45
DEI in US Sports Media: a Conversation with Ndidi Massay


HR.Meetup
08:30 - 09:00
Shaping the Future of HR Providers




09:00 - 09:30
Psihoterapijom do boljeg razvoja zaposlenika / Psychotherapy that Develops Employees


09:30 - 09:45
COFFEE BREAK BY BILOG
09:45 - 10:15
Balans dinamike tržišta i očekivanja zaposlenika: Comp&Ben case study / Balancing Market Dynamic & Employee Expectations: Comp&Ben Case Study

11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
HR 3.0: Nove uloge u doba digitalizacije i AI-a / HR 3.0: New Roles in the Age of Digitalisation and AI


13:35 - 14:15
Možemo li nadmašiti klasične edukacije? / Can We Upgrade Traditional Training Programs?


14:15 - 14:30
COFFEE BREAK
14:30 - 15:00
Do You Speak EVP?




15:00 - 15:15
COFFEE BREAK
15:15 - 16:00
Kultura pojede strategiju za doručak. A plaću? / Culture Eats Strategy for Breakfast. What About Salary?




16:15 - 17:30
Top Workplace dodjela nagrada

AI Weekend
08:00 - 08:05
Otvorenje
08:05 - 08:30
AI boosts language schools: Smarter testing, better outcomes

08:30 - 09:00
From agency roots to AI heights

09:00 - 09:30
When do product companies bet on AI?



09:30 - 09:45
COFFEE BREAK
09:45 - 10:15
From checking my son's homework to Google (via AI)

10:20 - 11:00
Keeping it human in a world powered by AI

11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
Brand wrapped up in customer feelings



13:35 - 14:15
Behind the curtain: How giants build AI magic



14:15 - 14:30
COFFEE BREAK
14:30 - 15:00
What they don't tell you about winning with AI

15:00 - 15:15
COFFEE BREAK
15:15 - 16:00
AI and cybersecurity: Expanding the digital battlefield

AI Summer Stage
08:00 - 08:05
Otvorenje
09:30 - 09:45
COFFEE BREAK
09:45 - 10:15
STREAM - From checking my son's homework to Google (via AI)

10:20 - 11:00
STREAM - Keeping it human in a world powered by AI

11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
Copilot: Top gear for AVL or stuck in neutral? — Our journey so far

13:35 - 14:15
Vox populi: The REAL truth on AI in ad agencies by IAB Croatia





14:15 - 14:30
COFFEE BREAK
15:00 - 15:15
COFFEE BREAK
15:15 - 16:00
STREAM - AI and cybersecurity: Expanding the digital battlefield

Open Air stage
11:00 - 12:30
Heineken Silver Session
16:00 - 18:00
Bubbly Disco by Luc Belaire - DJ Rea
20:00 - 22:00
Prošlogodišnji Uroš - DJ Uroš
Expo stage
21:00 - 02:00
15. rođendan Cinestar Channels - Fedde Le Grand / DJ Filip Jelaš i DJ Fynolla