Vikend
09:00 - 09:30
Industry Reset: Pitch koji vas (pre)skupo košta / Industry Reset: The Pitch That Costs You (Too) Much




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09:30 - 09:45
FRANCK COFFEE BREAK
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09:45 - 10:15
SUPERCREATIVITY - Accelerating Innovation In The Age Of Artificial Intelligence

10:25 - 11:00
X: Fast, Visionary, Unfiltered - What the Future Demands from Brands and Platforms Alike




11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
Bili Srbin, Hrvat i Slovenac.... Nacionalni stereotipi / There Once Was a Serb, a Croat, and a Slovene... National Stereotypes

Ante Tomić


13:40 - 14:15
Kako su žene preuzele news / How Women Took Over the News




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14:15 - 14:30
COFFEE BREAK
14:30 - 15:00
Je li Amerika još uvijek obećana zemlja / America: Still the Promised Land?




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15:00 - 15:15
COFFEE BREAK
15:15 - 16:00
Hejteri: Tko su ti čudni ljudi? / Haters: Who Are Those Strange People?






Radni vikend
09:00 - 09:30
Povijest budućnosti / The History of the Future

09:30 - 09:45
FRANCK COFFEE BREAK
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09:45 - 10:15
Bruxelles calling: prilike za financiranje medija / Bruxelles Calling: Funding Opportunities for Media


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10:25 - 11:00
I³ – IQ, Intuicija i Interakcija - Kako proakitvnom komunikacijom „čitati ljude“ / I³ – IQ, Intuition and Interaction - How to “Read People” Through Proactive Communication

11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
Treba li miješati ubruse i oltarne pokrivače? Fragmenti o odnosima reklame i književnosti / Should One Mix Napkins and Altar Cloths? Fragments on the Relationship Between Advertising and Literature

13:40 - 14:15
Hoće li AI rješiti desetljećima star PR problem? / Will AI Solve the Decades-Old PR Problem?

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14:15 - 14:30
COFFEE BREAK
14:30 - 15:00
Sve u jednom - Kako izgraditi one wo(man) agency


15:00 - 15:15
COFFEE BREAK
15:15 - 16:00
Papir je ipak papir - Nišni magazini kao renesansa printa


Produženi vikend
09:00 - 09:30
Gdje piše da to moram? Koliko košta? / Where Does It Say I Have To? How Much Does It Cost?



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09:30 - 09:45
FRANCK COFFEE BREAK
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09:45 - 10:15
Kupci su nevjerni. Evo kako ih zavesti opet / Customers Are Unfaithful. Here’s How to Win Them Back




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10:25 - 11:00
Njihovi, a naši - Integracija stranih radnika / Theirs, Yet Ours – Integration of Foreign Workers




11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
Umjetna inteligencija pod reflektorima: autor, izvođač ili alat? / AI in the Spotlight: Author, Performer or Tool?
Dino Pešut
Damjan Huđek


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13:40 - 14:15
Mit ili zbilja? Odgovorni i profitabilni / Myth or Reality? Responsible and Profitable




14:15 - 14:30
COFFEE BREAK
14:30 - 15:00
Kad brandovi igraju na pobjedu - Od olimpijske discipline do izvrsnosti / When Brands Play to Win - From Olympic discipline to excellence




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15:00 - 15:15
COFFEE BREAK
15:15 - 16:00
SUB-NORIJADA NA KULTURU: Jesu li zabrane novo normalno? / SUB-NORIJADA ON CULTURE: Are bans the new normal?



Aircash lounge
09:00 - 09:30
Od ideje do dominacije: Kako je Money Motion napravio revoluciju na regionalnoj sceni / From Idea to Domination: How Money Motion Revolutionized the Regional Scene





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09:30 - 09:45
FRANCK COFFEE BREAK
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09:45 - 10:15
Bez prefiksa: Žene koje vode, grade i mijenjaju pravila igre / Without Prefix: Women Who Lead, Build and Change the Rules of the Game




10:25 - 11:00
Kampanje koje se pamte / Campaigns That Stick




11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
Stvara li sport dobre menadžere? / Does Sport Create Good Managers?




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13:40 - 14:15
Nema skip, nema scroll - Kako OOH odgovara na digitalne izazove / No Skip, No Scroll - How OOH Meets the Digital Challenge




14:15 - 14:30
COFFEE BREAK
14:30 - 15:00
No Business like Event Bussines



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15:00 - 15:15
COFFEE BREAK
BAR TALK HR.Weekend
08:45 - 09:00
FRANCK WELCOME BREAK
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09:00 - 09:30
Mentalni fitness za ljude koji rade s ljudima / Mental Fitness for People Who Work With People

09:30 - 09:45
BUBBLY BREAK POWERED BY ADDIKO
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09:45 - 10:15
-
10:25 - 11:00
Priče iz javnog sektora / Stories from the Public Sector




11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
1000 reports - 0 insights



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13:40 - 14:15
Obiteljski biznis, profesionalni HR / Family-Owned Business, Professional HR

14:15 - 14:30
SNACK BREAK POWERED BY NUTTY BARICA
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14:30 - 15:00
Generacijske razlike u HR-u / Generational Differences in HR Departments


15:00 - 15:15
COFFEE BREAK
HR.Weekend
08:45 - 09:00
FRANCK WELCOME BREAK
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09:00 - 09:30
Kako (pre)živjeti transparentnost plaća? / How to (Survive) Pay Transparency



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09:30 - 09:45
BUBBLY BREAK POWERED BY ADDIKO
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09:45 - 10:15
Switching Lanes: A CEO’s Road Trip from IT to HR

10:25 - 11:00
Transformacija kao zajednički put: Perspektiva Uprave na suradnju s HR-om / Transformation as a Shared Journey: The Board’s Perspective on Collaboration with HR




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11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
Psihološka sigurnost. Temelj dobrih praksi. / Psychological Safety. The Foundation of Good Practices.



13:40 - 14:15
Svi smo na vezi - svi smo uključeni! / We’re All Connected – We’re All Included!

14:15 - 14:30
SNACK BREAK POWERED BY NUTTY BARICA
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14:30 - 15:00
From Junior to Leader - Talent Management Case

15:00 - 15:15
COFFEE BREAK
15:15 - 16:00
Što HR može naučiti od sporta? / What can Sport Teach HR People?

Finance.Weekend
09:00 - 09:30
Što znači stvarna transformacija financija?

Milan Listeš
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09:30 - 09:45
COFFEE BREAK
09:45 - 10:15
Financije 2030: Ima li još mjesta za čovjeka? / Finance in 2030 – Is It Still Human?

Nikola Tanasovski


Ivan Vrdoljak
10:25 - 11:00
Zašto je kontroling u srcu telekom operacija? / Controlling the Uncontrollable: Finance at the Heart of Telecom Ops




11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
Važnost umrežavanja direktora financija - Iskorak dolazi kroz suradnju

Ivan Jurišić
13:40 - 14:15
Kako izgraditi agilnu financijsku organizaciju / Beyond Budgets: Building an Adaptive Finance Org



Ivan Vrdoljak
14:15 - 14:30
COFFEE BREAK
14:30 - 15:00
ESG: Samo puko slovo na papiru, PR ili stvarna promjena? / ESG Fight Club: Between Compliance, Optics, and Real Impact




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15:00 - 15:15
COFFEE BREAK
AI.Weekend
09:00 - 09:30
Beyond the AI Buzzword: Real Stories from the Trenches




09:30 - 09:45
COFFEE BREAK
09:45 - 10:15
Croatia's AI Arsenal: Hardware, Vision, and Neural Networks



10:25 - 11:00
The Real AI Gold Rush: Where VCs Actually Place Their Bets


11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
Code, Cash & Collapse? AI’s Great Rewrite of the Finance Industry



13:40 - 14:15
Algorithmic Commerce: Empowering or Engineering Users




14:15 - 14:30
COFFEE BREAK
14:30 - 15:00
AI Reality Check: When the Demo Ends and the Real Work Begins

15:00 - 15:15
COFFEE BREAK
15:15 - 16:00
Between Bottle and Bottle: AI from Healthy Starts to Final Toasts


16:00 - 17:00
SUNDOWN COCKTAIL PARTY BY SPAR
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AI.Weekend - Summer Stage
09:00 - 09:30
How to Make Viral Sht (With AI, Hooks, and audience voting)





09:30 - 09:45
COFFEE BREAK powered by Hypefy
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09:45 - 10:15
Cracking the TikTok Code: Creativity Meets Algorithm


10:25 - 11:00
The Unfair AI Advantage: Multiply Your Impact, Not Your Hours

11:00 - 13:00
LUNCH BREAK
13:00 - 13:30
AI in Overdrive: Home-Grown Success Stories Rewriting Marketing



13:40 - 14:15
The Nuqleus Effect: Turning Academic Dreams into AI Businesses



14:15 - 14:30
COFFEE BREAK
14:30 - 15:00
Ghost Ships: When AI Takes the Wheel on and Below the High Seas



15:00 - 15:15
COFFEE BREAK
Open Air Stage
11:00 - 12:30
Heineken Silver Session
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16:00 - 18:00
Weekend Takeoff with Old Pilots - DJ Uroš
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20:00 - 22:00
Vintage Cool by The Swingers
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Expo Stage
21:00 - 01:00
Upss we did the 90's party! - Tajči, Minea, Ilan Kabiljo, Vlatka Pokos, Ivana Banfić, DJ Stanko Bondža
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Jack Daniel's Bar
22:00 - 02:00
Weekend Night Party - DJ Luka Manola i Josim
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